Everest Poker outbid Party Poker last month to seal a deal with Harrah’s Entertainment, Inc.; in what will prove to be a groundbreaking opportunity for the already successful 11 year old company. The details of the agreement reveal that their contract will last for a period of three years. Throughout this timeframe Everest Poker will be guaranteed exclusive satellite tournament rights and strategic brand placement at the World Series of Poker in Las Vegas.
Jennifer Joyce, Everest Poker's VP of Marketing, expressed her optimism, "We are thrilled with this deal, as it will allow us to leverage our access to the WSOP to give our European players the best chance possible to compete at -- and win -- WSOP events in Las Vegas. We have always strived to make poker as accessible as possible to everybody, not just the elite few. The WSOP is the true global standard for poker giving pros a chance at history and amateur players the chance to fulfill their dream by rubbing shoulders with the legends. Our goal is to see a European win the Main Event."
This move by Everest Poker will thrust them into the poker world spotlight. An estimated global audience of 200 million tunes in to the WSOP every year and it is now one of the most recognized tournaments in the world. Period. Everest Poker’s logo will be fully visible on all of the table-top felts at the prestigious poker contest for the next three years. Such exposure will surely make Everest Poker a household name just like “Party Poker” and “Full Tilt”.
Representatives of the WSOP also seem excited about the new partnership, especially because of the way they believe the new alliance will help integrate the global poker world by introducing more European players. Ty Stewart, World Series of Poker Director of Marketing, Sponsorship and Licensing commented, "We're excited to welcome Everest Poker to the World Series of Poker family. Through this agreement, Everest Poker is now literally in the center of the poker universe. Through presence on all tables, their brand will be connected to every historic moment at the WSOP. This alliance further demonstrates the globalization of poker and the industry behind it.
Everest Poker, which is owned by Everest Gaming, LTD., has managed to make a mark in the online gaming world over the last decade and this newest deal with Harrah’s Entertainment, Inc. proves that they have come a long way.
